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Like its parent company facebook, instagram offers various advantages for advertisers to advertise on social media with high potential and engaged young audience. Instagram currently has 700 Million active monthly users worldwide. While India has 33 Million users with More than 90% of them are below 35 years of age in India. This year Instagram reached 200000+ advertiser and surpassed twitter by 70000 advertiser . Instagram ads work on CPC (Cost-Per-Click) model which means you only pay when a potential user clicks on it. Instagram is costlier than facebook but there is strong reason for that. First it has a highly targeted young user base second, it has 1.5% click through rate on a average instagram post. And this proved why it is costlier than facebook. Want to know how you can get benefited from Instagram ads. Click Here .

Of course social media is a great tool for education sector to reach prospective students. But the question arises here is university  or college using it perfectly? Are you getting most out of Social media? and answer is Social Media is not always easy. Commonly the biggest challenges faces those with multiple campus operates their own unique social media channels. Here we have enlisted some of the best social media practices education sector can use: 1.) Develop a Social Media Policy: Establishing a social media strategy will help you streamline your work. It is an extremely effective way to ensure all separated campus social media efforts on the same page and in-line with your  universities overall branding 2.) Separate Social Media Community Manger: When questions and queries been asked its necessary to have a special person in-charge to answer related to your campus. This person should be able to see overall social media activity and should also given authority...

‘World is going digital’ you must have heard this sentence many times in last few years. But we will still repeat it for you – ‘world is gone digital’. Your digital presence can be your institution voice. Taking to your institution digital will help to showcase you in front of prospective students. What does  college branding requires exactly? Institution have ensure that website, all social media platforms, signup pages sync up to your institution brand. Your branding should tell a story with engaging content. Making sure that any video or image elements that represent your university be used all over online platforms. Your website is a place you showcase everything to do with institution. It’s the first place where prospective students go and want to know more about institution. What you offer to students, to link your social media accounts, use your website to help your students understand your brand.

Facebook have 2 billion active user now worldwide in compare than any other social media platforms. This July India beats USA by having more active users on FB with 241 million users surprising USA’s 240 Million active user. In India 85 million users use Facebook daily, and 90% of user i.e . 81 million use on mobile device. 47% of users are aged between 18-24 years and 29% are aged between 25-34 years and an ideal user revisits Facebook 3 times in a day. After knowing this facts you can’t deny that you should not promote on Facebook. There are two way to promote on Facebook: 1.) Free Promotion and 2.) Paid Promotion. Create business page on Facebook and regularly post valuable content that your user like and share. If you don’t post valuable content user will not like it. Share your content to relevant group which helps to reach out to larger audience. With the help of paid promotions you can reach to larger audience and can target with them on basis of their location, int...

Today, there are more options than ever for those who want to purse their higher education. But it’s difficult to reach to every prospective student. Some institutions are still thinking about to go on social media and start attracting with students and there are many other institutions who are very active on social media and they are talking to the students and using social media channel very effectively. Here are some tips for institutions who are new on social media channels Valuable Content  - Providing knowledgeable content is very important for any industry who are marketing there self on social media and it’s a key to success. Providing that content based on their need is a key to make their decision in your favor. Some institutions also provide call-to-action button on their content which can lead to them their blogs, email subscriptions, articles or any type of form. Be a listener – If you want to market your college on social media and want to engage ...

To attract current students and new students education institutions need more than to commonly on twitter. One of the most popular way for teachers, students and public to be connected with each other. However, studies have shown that education sector are slow in adapting twitter. Twitter gives you only 140 characters and you need to be very creative and use those 140 characters very smartly with using hashtags. Twitter can help to move your institute move forward, become the part of the big community and give an official voice in the education sector, Twitter is fast and easy way of communication tool to let the entire community what’s going on in your institution. Before jumping in twitter there are some point you must consider • What do you want to communicate? With whom you want to communicate? • Who do you want to follow? E.g. Graduates who looking for Higher Educations ? Community Members? Remember it’s important to follow people in order to simple communication • How will y...

Generating leads is one of the most important step for educational sector to turn their target audience into students. Leads refer to the potential sales contact that are interested in your institution or any course. Your job is identifying leads, target them and keep engaging with them. The thing is there isn’t one-size-fits-all plan for lead generation. In many cases institutions try different method to bring the leads until they found what works for their institutions. Some Steps can help you in generating quality leads:- 1.                   Institute Website--  Website can be a lead generation tool in itself. When you’re all content who are posted somewhere else can drive the user to your traffic where you want to user fill that form. And If your Search Engine Optimization (SEO) Strategy are effective and bring traffic to your institution website. Here are some points which can help you to generate leads fr...

Why Digital marketing is important for education sector? Near about 91% students use internet for knowing about the colleges or university and different courses. A research which is conducted by the IMRB on student’s internet behavior 4 out of 5 they consider internet the main source of getting information when in terms of finding useful information about any college or university. College or university have to understand that the offline way of promoting (brochures, leaflets and guide counselors) will work on a certain period of time, but when the colleges or university need to reach their right target audience on the right time. Then right place is go for college and university is digital marketing and well defined strategy which will help them in achieving their goals. Now, students are conscious and they make their more effort and do the research about the institutions it’s has been noticed that 77% student went back to college or university website after watching t...