Why Blogging is All Time Valuable Strategy For B2B Market

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B2B marketer always believe that, their industry is boring, they are too niche for blogging and nobody search on Google about their product or services.

By the way all these stories are not true.

Prospects who need your product or services want their question to be answered. Their questions are never boring or uninteresting, and they want real answer to solve their problems that are affecting their business. They want quick and detailed solution for their problem and it doesn't bother them blog topic is interesting or not.

B2B is far different from B2C. B2C customer make quick purchasing decision while B2B customers do lots of research before making a purchase decision. In today's world, B2B customers are aware about their problems and they already searching for solution they don't wait your sales representative to introduce your product or services to them.

B2B customers do  lots of research before buying or making a decision. They are 2/3 or 90% of the way through buying journey. According to research by MarTech 54% of B2B buyers start the buying process with informal search around business challenges and 78% of the time they use internet to initiate the search. They do lots of research because they got too many question asked by CFO, CTO or other stake holder.

And for all these your blog would be the perfect place to answer their problem. By blogging about a specific topic you can give them a detailed answer about the problem but be cautious don't make it too lengthy.

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