How Social Listening Can Help You to Create Viral Content

Image: brandwatch.com

The Definition by trackmaven "Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online."

Social listening is basically used by Marketing team to find out customer's pain point and providing them direct answers of questions, complaints and comments. Also valuable in evaluating customer's feedback to identify what is being said by their brand, product or services.

Social listening is also beneficial for perfectly predicting audience behavior and creating viral content because it is said that "The best predictor of future behavior is past behavior".

Nobody can be 100% sure about content virility. To create viral content you'll have to first understand what's resonating the most with your audience. If you can find out any particular topic that is getting exceptional attention, there is a chance you'll see favorable result if you can cover it as well.

Here i'm enlisting some great tool that will help you to identify viral topic and create viral content.

1.) Google Trends: Google trends is a good tool for market research. It is valuable to finding out trending topic for any specific region or time.

2.) Inbound.org: This tool is specially for Digital Marketers. It has subcategories like SEO, Content, PPC, Branding, Blogging, Analytics, Social Etc. As you choose your desired sub category it will curate the top stories for you that receives high number of shares.

3.) BuzzSumo: BuzzSumo is great tool when you need to find out how much social engagement any blog receives. This tool lets you know how many it got shared on Facebook, Twitter, LinkedIn, google+ & Pinterest.

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