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5 Advanced Content Marketing Strategy for education sector

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Content marketing is a strong marketing strategy for education sector. It is a form of marketing where you promote your product and services through content in different form like text or visual content.  So here I have enlisted some content marketing strategy that will help to boost your digital marketing for education: 1.) Virtual Tours: Virtual tour allows potential students and their influencer community to explore campus from sitting at home. College Virtual tool has become the major tool among students and parents for initially evaluating the campus. Research shows that students actually take advantage of these video tools while short listing colleges.  2.) Video: As time moving, visual content is becoming a strong marketing strategy for education sector, specially video. According to a study, by the end of 2017 Video will account 74% of online traffic. Colleges can make small videos about life at college, infrastructure, educational programs that help prospective
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3 Social Media Tool That Every Education Marketer Should Use

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Social media has changed the way of marketing completely. Every industry now a day use social media in some way. Some industries get manage to generate huge return while others are still finding a way to best use social media platforms. Today in this post I'm going to share which social media tool you should use to your digital marketing for education industry and how you can best out of it: 1.) Facebook: Despite a report that Facebook users are reducing  monthly user activity Facebook is still #1 social media platform for students aged between 18-24, a majorly targeted  age group for higher education. The best part about Facebook is it's reach and presence. Almost every new age adults are on Facebook. Students love connecting with friends and sharing content.  So as an education marketer it makes sense to create a Facebook page & make regular post. How to use Facebook for education marketing: Build student communities through groups Show campus culture
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Tools to generate content ideas for your blog

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According to a research it is found that "57% of B2B Marketers say that consistently producing content is their biggest challenge" and it is the real struggle if you are a marketer and love to post blog frequently. so to make it happen bloggers use different online tool to generate content ideas. Out of the long list here I'm enlisting some of the tools to get help from: HubSpot: - It is incredible tool to generate blog ideas. It is easy to use and within seconds it gives you five legitimate blog titles. You just need to put only three words that you want to blog upon and it gives you five blog post title within seconds. In case you don't like the suggested title and want to see more you can do so by clicking try again. BuzzSumo: If you are a blogger you must have heard about BuzzSumo, if not, it is a powerful online tool to find out most search content on social media and key influencers. Alltop: This tool work as a news aggregater and helps you know wh
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Why & How to Build an Unbreakable Brand on YouTube

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Fast Facts: That will encourage you create YouTube channel and make it a brand. YouTube viewers watch 1 Billion hours of video content every day. It is the second largest social channels with 1.3 Billion users worldwide. 100 Hours of video uploaded every minute. The average time spent on YouTube per session is 40 minutes , and tops the list with average session duration followed by Facebook with 35 minutes. While creating YouTube channel always keep in mind that people use YouTube for two reason 1.) They want to entertain themselves 2.) They want to be informed about something. And in some cases both. Here I have enlisted some tips to create an awesome YouTube channels that users like: 1.) Create an Informational Home Video: What happens on YouTube, you watch an individual video first. And  if you like it you want to find out more about it and by clicking link you go directly to their home profile. The same happens with everyone. Your channel's home video can make
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How Social Listening Can Help You to Create Viral Content

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Image: brandwatch.com The Definition by trackmaven "Social listening is the process of monitoring digital conversations to understand what customers are saying about a brand and industry online." Social listening is basically used by Marketing team to find out customer's pain point and providing them direct answers of questions, complaints and comments. Also valuable in evaluating customer's feedback to identify what is being said by their brand, product or services. Social listening is also beneficial for perfectly predicting audience behavior and creating viral content because it is said that "The best predictor of future behavior is past behavior". Nobody can be 100% sure about content virility. To create viral content you'll have to first understand what's resonating the most with your audience. If you can find out any particular topic that is getting exceptional attention, there is a chance you'll see favorable result if you can
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How Mobile Optimized Website Can help you grow business

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image:phonearena Mobile users are increasing at very fast pace. According to a research by IndiaTimes Indian mobile internet users reaches to 420 Millions in June 2017, it was 389 Million users in Dec 2017. 81% of smart phone users search about product and services on their mobile devices and 74% mobile users do internet search before making a purchase decision.  Mobile traffic has grown to 125% whereas desktop traffic  growth rate is only 12%. Now that you know how valuable it is to optimize your online business for mobile. so don't waste time. If you need any assistance feel free to reach us at http://ridgemarketingservices.in/
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Why Blogging is All Time Valuable Strategy For B2B Market

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image credit: alternatives.ie B2B marketer always believe that, their industry is boring, they are too niche for blogging and nobody search on Google about their product or services. By the way all these stories are not true. Prospects who need your product or services want their question to be answered. Their questions are never boring or uninteresting, and they want real answer to solve their problems that are affecting their business. They want quick and detailed solution for their problem and it doesn't bother them blog topic is interesting or not. B2B is far different from B2C. B2C customer make quick purchasing decision while B2B customers do lots of research before making a purchase decision. In today's world, B2B customers are aware about their problems and they already searching for solution they don't wait your sales representative to introduce your product or services to them. B2B customers do  lots of research before buying or making a decision. Th
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