5 Advanced Content Marketing Strategy for education sector


Content marketing is a strong marketing strategy for education sector. It is a form of marketing where you promote your product and services through content in different form like text or visual content.  So here I have enlisted some content marketing strategy that will help to boost your digital marketing for education:

1.) Virtual Tours: Virtual tour allows potential students and their influencer community to explore campus from sitting at home. College Virtual tool has become the major tool among students and parents for initially evaluating the campus. Research shows that students actually take advantage of these video tools while short listing colleges. 

2.) Video: As time moving, visual content is becoming a strong marketing strategy for education sector, specially video. According to a study, by the end of 2017 Video will account 74% of online traffic. Colleges can make small videos about life at college, infrastructure, educational programs that help prospective students to know more about the college.

3.) Animation: The next in this list is Animation. It is a powerful marketing strategy to easily attract user. People love to watch animation as it educates in an entertaining way. There are many forms of creating animation like 2D motion graphics, 3D Animation, fast draw, kinetic types, interactive etc. 2D animation is the basic and useful form of animation as it takes complex information and breaks it down into an easier to understand format.

4.) Infographics: Visuals attract human the most and so it is said that humans are visual creature. 90% of information that comes into a person's mind are visual information. Infographics  are best at brand awareness as it includes information about the creator like website logo, URL, Email & even contact address.

5.) Podcast: It is an episodic series of digital audio files which a user can download and listen to. Podcasts are underrated but still a great form of content marketing and the best part is it is easier to create. Many people listen to podcast while commuting. Marketers have a chance to spread the institutions message farther and better using this format.


The time has come to move to advanced digital strategy with a long term plan and clear objective that will help to maintain its brand and presence. For more information about this visit our digital marketing for education page.

Comments

  1. Unknown5 September 2018 at 11:04

    If you're not manufacturing content that supports every stage within the sales method, you're not content promoting.Visit For get support about content marketing

    ReplyDelete

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